We just wanted to say in the first place, what needs to be said at last. None of our products INCLUDES concentrated fruit or fruit juice!
Why? Let us tell;
Concentrated fruit juice basically means to the extraction of water in the fruit juice by process of evaporation. What you get at the end of the process is just the fruit juice less its juice??? You are right; this just does not make any sense. But that is the truth. As we always mention, the vitamins and minerals sensitive to heat and oxygen,- Vitamin C being the most sensitive one,- lose their existing shapes and qualities at the end of such treatment. In other words, they cannot perform their basic functions. Structural deformation and degradation in vitamins and minerals is scientifically identified and proven in many studies carried out. Ok then, why are the concentrated products so common? The answer is simple, to reduce the costs of transport and storage. What about our health? Hold on, don’t be scared. We don’t say unhealthy to such products, but instead you get some part of these vitamins and minerals that the nature offers us. Another point not mentioned in the sector but known fairly well is that you are able to use much cheaper raw materials in heat-treated products and concentrated products. While we pick our products from the trees and transport them in vehicles equipped with special containers, concentrated fruit juice producers, on the other hand, transport almost no-cost and sale valued products, with loaders and trucks as it is, with no selection implemented! They will boil them anyway, right?
We have drunk or have been enforced to drink concentrated, powdered and nectar fruit juices for many years. But now, it dawns on us that we should always drink freshly squeezed fruit juices at once without pasteurization, heat treatment so that we get the most of the REAL taste and health of these wonderful flavours the nature has to offer us. Or we need to prefer the freshly squeezed and snap-frozen fruit juices that maintain the taste and health closest to the one you freshly squeeze at home. This is what we are after, as Farillia. Therefore, we say 100% Real, not concentrated!
