Cold squeezing technique, as its name suggests, is a squeezing technique employed without heat treatment during juicing the fruits. We can hear that you ask ‘Is heat treatment employed?’ during juicing, too. Let us answer, yes! But how?
Today, most of the industrially squeezed fruit juices is made by means of centrifugal system. This technology uses metal blades rotating at very high speeds. Just as in the fruit juicers used at home. Well then, where is the heat generated?
The heat is generated as a result of the heating caused by the rotation of high speed blades. The heat generated here, not very high though, and the metal blades may considerably alter the quality of the enzymes inside the fruits. It speeds up the oxidation, which causes the fruit juice to spoil in a shorter time than usual. Just imagine, a method which both causes the vitamin and mineral values are lost and leads to faster spoilage! If so, why do big companies still prefer such method, then? Let us explain why;
Today, nearly all the products available in the markets are either concentrated or pasteurizes. Both possibilities use high heat treatment on the products. For this reason, the heat generated on the blades does not make any sense. The product will eventually be exposed to higher temperatures and the structure of the enzymes inside will begin to spoil further. Naturally, the vitamins and minerals made available to your body will be at much lower levels. Who cares? It is up to you. Therefore, the companies managed with big but extremely commercial mindset do modelling based on low production costs and profitability, rather than health and naturalness. The fruit juices squeezed by means of centrifugal system require less labour and allow faster production. Just like the big companies wish for!!!
We, Farillia team, employ cold squeezing technique only in order to offer healthier,- we are quite serious in this matter,- more natural and more products, in defiance of this production technique and conduct. Because we care about you, your health and next generations!
